AweeshaWijesundara

Awee Podcast · Conversations & Reflections

Conversations and reflections on product, engineering, research, startups, brand systems, and building.

Awee Podcast

First episodes in preparation

Explore
About the Podcast

Thinking out loud about how useful things get built.

The podcast is an extension of the work on this site: the questions behind product decisions, the research that changes what gets built, and the realities of starting and growing something.

Some episodes will be reflections on my own work; others will be conversations. Either way, the aim is the same: honest, practical thinking you can use.

Who it's for

  • Founders shaping an early product
  • Researchers who want their work to be used
  • Engineers and designers building products
  • Anyone growing a brand or a business
What I'll Explore

Six threads, one practice.

The same areas that run through my work, approached through conversation and reflection.

  • Product

    How product decisions actually get made: what to build, what to leave out, and why.

  • Engineering

    Building software that holds up, and the trade-offs behind the systems people rely on.

  • Research

    Using research and experiments to understand problems before solving them.

  • Startups

    The early, uncertain stage of building something: validation, focus, and hard choices.

  • Brand Systems

    How positioning and brand shape the way products reach and keep the right people.

  • Building

    The practice of making things: habits, tools, and lessons learned along the way.

Episodes

Latest episodes

In preparation

First conversations are in preparation.

Episodes will be listed here with show notes and listening links as they're published.

Follow / Listen

Where to listen

Listening platforms will be linked here when the first episode is out. Until then, the best place to follow along is:

Keep Exploring

While the first episodes take shape, the research and resources are open.

See what I'm currently exploring, or browse the books and tools that shape how I think and build.